Reaching the top position may seem to be a very difficult task, but it is so only if the basics are not known. By taking few steps to optimize the website, we can make it appear in searches more often. Below are few tips to follow to reach the top spot on Google.
1) Making changes in the code: Try to fit in critical keywords in the domain name, rather than numbers or vague words. This will generate more matches. Applying the same rule in subdomains also works, instead of general words. Make use of the feature to add invisible descriptions to your pictures and adjust keywords in them. Use an attractive header which has important keywords.
2) Content: Take utmost care to provide quality content. Avoiding spelling and grammar mistakes will boost the rankings. Using specific words and content will attract views. Avoiding plagiarism is one of the most important aspects. If caught stealing from other websites, rankings may drop drastically. Be original. Adding appropriate images will help in matching searches. Google uses them in their search algorithms. Here also, we should avoid lifting them from elsewhere. Use Google analytics to search for suitable keywords to use in the website. It is an application which will provide information about a word such as frequency of monthly searches and the difficulty to rank the word.
3) Links: Linking to other websites can help in better ranking. Search for websites which match the content of your website and which are more popular and get them to link back to your website. This will help us to get more hits and increase the legitimacy of the website. Adding social media links will help in making the website more popular. Google analyses these links and may increase your rank. It also helps us stay updated with the latest trends and topics. Being active pays a lot. Replying to reviews and staying in contact with our clients makes them feel valued.
Getting a top spot takes time. Instead of having patience we should never make the mistake of trying to fool Google. They update their algorithms regularly. One should go through the Panda and Penguin update by Google to check for new criteria and rules for ranking. If caught doing unfair means one can be docked or their ranks decreased. Patience is the key.
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